I’m sure a lot of you out there have seen this concept packaging…it really kind of brings to life the idea of ‘Air Max’. I don’t know who designed this but I found it on Pinterest and thought it was a really concept…especially for online sales. In-store sales kind of defeats the purpose as you can already see what’s going on but you’re not able to try the shoes on without destroying the packaging. Nevertheless, an awesome idea that our ‘Graded’ packaging was inspired by