So the other day I was trying to figure out where ‘Shoemetrics’ and ‘The Sneaker Savant’ are as a company (and as a social media presence). After much deliberation, I came to the conclusion that I don’t think I’ve done an adequate job at really explaining what sneaker grading is, nor why it’s important. I haven’t told you about how it came about…or why I was interested enough to build it…or how it was built…or what it can do for the market…or how it might help you…or how it might change the market…or how it’s similar to most other collectibles markets…or any other number of reasons. So I’m going to start spending more time explaining things a bit better…hopefully I can help figure out what it can do for you and your business as I’m sure you’ll see the benefits over a few posts. In any case, its going to be a challenge creating ‘engaging content’s by I’m going to do my best in the hopes that you understand where I’m coming from. Thanks!